Practical AI Builder Program
A sprint program for people who already use AI and want to build real things with it.
This program is for people who already use AI every day and want it doing real work, not just answering questions.
You know your field. You’ve put in real hours with these tools. The gap was never your ability. It’s that AI still sits in a chat window, and the system that would run inside your actual work never got built.
There’s always a new tool to try and a little more to catch up on, so the thing you actually need stays on the someday list.
That's what we build here: practical AI that runs inside your real work.
Next sprint: Make Claude Automation Stick.
Monday-Friday, September 14-18.
Optional onboarding Q&A on Friday, September 11.
Over five days you pick one real task, match it to the right method, and build one Claude automation that runs in your actual work and keeps improving. You leave with it running, plus an operating sheet to maintain it.
How the program works
Each sprint runs five days, Monday to Friday, with a one-hour live workshop each day.
That gives us room to lay the foundation, connect the parts, and take one system all the way through delivery.
Sprints run once a quarter.
The five days build one project, start to finish.
Before the live session: When you join, you receive a diagnostic. Fill it out and submit it. You receive a personalized assessment within 2 days after submission. It’s how I understand where you are and what you’re working on.
Each day (one hour live): we build in real time. You see the thinking unfold, not a polished after-the-fact demo.
If you can’t attend live: each day has a replay and one concrete checkpoint you can complete on your own schedule.
Between the daily sessions and after: you stay in the inner circle. Ask questions, share what you’re building, and get feedback from me and the group while the work is still active. You leave with one automation running.
Past sprints
Sprint 1: Research
You have real questions about where to focus in AI. This sprint gives them a method. You leave with a 5-stage research framework applied to one real question from your work, ending with a structured output you can act on.
How to Do Research With AI Effectively
You build a research brief using 3+ AI tools.
Sprint 2: Make Money With AI
You already follow the creators worth learning from. This sprint turns what they teach into a system that decides with you. You leave with a digital mentor built from a top creator’s public content: their frameworks and decision logic loaded into NotebookLM, plus a tracking skill and scheduled task that keep it current automatically.
How to Make Money With AI: From Research to Act in One Loop
You build a pipeline that flows
Sprint 3: Build Your AI Workflow Stack
You’ve already got the tools. This sprint wires them together. You install one MCP live, from zero to working, then walk out with three real workflow demos built from real data and the templates to rebuild them yourself.
3 Levels of Claude Workflow Stack That Close the Knowledge Work Loop
Sprint 4: Grow Your Substack
Hand your Substack growth to Claude. Eight workflows set up live in your own Claude, from digesting your inbox and sizing a niche to studying top creators, drafting and scheduling notes in your voice, and scoring what works, so the growth engine runs itself.
How to Grow Your Substack Growth with Claude Workflows
Annual and founding subscribers keep the inner circle access between sprints.
Between sprints, the building never stops
On Mondays, a build that already runs in my own work.
It could be an agent that reads four inboxes and briefs me every morning, an AI that writes and schedules my posts for the week, or a night-shift routine that finishes work while I sleep.
On Wednesdays, the complete guide behind that kind of system, with the exact settings.
Every month, an office hour for live questions and troubleshooting on whatever you’re building.
Free readers see every build and what it does.
Members get the full guides, the files, and a seat at every sprint. The sprint is where the month’s best build becomes yours.
What you get
Jenny’s personal feedback on your assessment. Before the sprint, you submit where you are and what you’re working on. You get a direct response, not a template.
A real system, built in five days. You leave with one product running in your actual work, plus the operating sheet to maintain it.
Daily live builds and replays. One hour a day, live or on your own schedule, with a checkpoint each day.
The inner circle. Ask questions and share progress while the work is still live, and keep access to the community between sprints.
Pricing
Two ways to be a member.
Regular — $160 per year. Every paid article, the full vault, the community, and the monthly office hour.
Founding — $600 per year. Everything in Regular, plus every five-day sprint and member activity, all year. Each sprint includes the assessment, the daily live builds and replays, and the 7-day window.
Founding-member window — open until September 14. Normally the sprints are founding member only ($600/year).
But join at $160 before the next 5-day sprint launches and you also get in, and keep founding-level sprint access at that price for as long as you stay subscribed.
Existing paid members are already in. After September 14, new members at $160 keep everything except sprints, and sprint access moves to the $600 founding tier.
Common questions
What is the assessment?
When you join a sprint, you receive a short set of questions about where you are and what you’re working on. Submit your answers at least two days before the live session. I read every response and send you personal feedback. It shapes how the session lands for you specifically, not just the group.
What’s the time commitment for a sprint?
One hour live each day for five days, plus however much time you want on your own build. Some people spend a few hours total, some spend much more. You control it, and every session has a replay.
I’m not technical. Is this for me?
No coding required. No technical background needed.
The tools we use have no-code interfaces, you write instructions, not code. The skill this program builds is knowing what to ask for and how to evaluate what you get back. That doesn’t require a technical background.
I happen to be technical, but 80% of what I’ve built had nothing to do with code. I didn’t know how to launch a Gumroad product. I didn’t know how to publish on different platforms. I didn’t know how to put together free resources people would actually want. I didn’t know how to sell, how to write consistently, or how to create images. Most of what I’ve built lives in areas where I had no idea what I was doing, just curiosity and the need to move forward.
The hesitation is the starting point. AI gets you past it. That ability compounds over the next year, five years, ten years.
Do I have to attend live?
No. Live sessions are great for real-time feedback and community, but recordings are available if you can’t make it. All materials are shared async, so you won’t miss anything.
What tools do I need?
Whatever you already use is a fine starting point. This program isn’t tied to any specific tool, we work with whatever makes sense for what you’re trying to build. Most AI tools have free tiers, so you can get started without spending anything. I’ll share what I’d reach for each sprint and why, but you adapt from there. You don’t need to buy anything before Day 1.
Can my company pay for this?
If you want to expense this sprint or your Build to Launch subscription, I have email templates you can use to request reimbursement from your employer. Reply and I’ll send them over. I’m also a CPD-verified trainer (verification: 789656, verify at thecpdregister.com), which may help with your reimbursement request.
**Is this program CPD-accredited?
**Not yet. I’m a CPD-verified trainer, but the program itself is not currently CPD-accredited. If enough participants need that, I’ll pursue it.
Will I get a certificate?
Yes. You’ll get a Certificate of Completion from Build to Launch when you finish the program and complete your capstone. It could be an app, automation, workflow, digital product, or whatever you shipped.
Questions not answered here? Reply to any post or message me directly.
Why now
The builders who develop this reflex early will have a significant advantage over the next few years. They are those who stop chasing tools and start with practical AI building. Not because they know more, but because they can move faster, with less friction, on problems that actually matter to them.
You already use AI. This is the year you make changes with it.